| EVENTCHAIN ACESS - UI DESIGN

What makes Event Chain — an online ticketing company for a wide range of events ranging from business, tech, to music — 
different from its main competitors?

THE CLIENT

Event Chain is an online ticketing company that uses blockchain as fortified security against fraudulent tickets. Now, they’re ready to expand their service.

OPPORTUNITY

Create an affiliated app with EventChain that is targeted towards gatekeepers at events. The main function is to scan attendee’s tickets upon entry. This has to be made with an easy to understand interface.

TOOLS
Blue wrench and screwdriver crossed icon

Figma, Photoshop, Illustrator, InVision

MY ROLE
Icon of three people under a gear with a play button

UI Designer

TIMELINE
Blue triangular symbol with a clock face in the center.

Three week sprint

TASKS

Client gut test, two style directions, moodboards, custom iconography, logo design, typeface pairing, shared library master, high fidelity prototype

Five smartphones displaying the EventChain Access app features, including Track, Organize, Scan, Search, and Flashlight, on their screens.
Graphic design layout featuring EventChain branding, text sections with headers, color swatches, icons, pie chart, abstract images, and mobile app interface mockups.

Style directions

Mood

Safe and secure, but also playful and relaxed. Highlighting the “event” in Event Chain.

Colours

Corporate navy would contain splashes of raspberry pop to liven the blue, but also help with accessibility in creating more contrast. The use of a light sky-blue also helps spring forth a more joyous and expansive touch.

Shape

Oversized & obvious.

Voice

Reliable and efficient. Maybe even fun.. like a soda pop flavour you’ve longed to try.

Graphic design collage featuring "EventChain" logo, color palette with teal, white, black, and blue, text samples in Hiragino Sans font, and various high-tech and abstract images including QR code, neon light, charts, and digital interface elements.

Mood


With more emphasis on the “chain” in Event Chain. The mood of this direction is very cool, both literally with the entirely cool-toned palette, and figuratively with the futuristic, digital, sleek and modern aesthetic. It is professional, but in a ‘Matrix’ sort of way. Safe, in a ‘bodyguard’ way.

Very Echo Dot home AI vibe.

Alexa, tell me about the movie “Ex Machina”.

Colours

The entirely cool-toned palette would have a light gradient in order to create some depth.

Shape

Rounded, smooth, neumorphic — using shadows to create a sense of realistic 3D buttons, and a light glow around slim and wiry iconography to imitate real electronics.

Voice

Trust, transparency, boldness, elegance, cool guy. 

Collage of mobile app screens showing event management features, including ticket scanning with QR codes, event details, maps, sales analytics, and guest check-in data.