| EVENTCHAIN ACESS - UI DESIGN

What makes Event Chain — an online ticketing company for a wide range of events ranging from business, tech, to music —  different from its main competitors?

THE CLIENT

Event Chain is an online ticketing company that uses blockchain as fortified security against fraudulent tickets. Now, they’re ready to expand their service.

OPPORTUNITY

Create an affiliated app with EventChain that is targeted towards gatekeepers at events. The main function is to scan attendee’s tickets upon entry. This has to be made with an easy to understand interface.

TOOLS
Blue wrench and screwdriver crossed icon

Figma, Photoshop, Illustrator, InVision

MY ROLE
Three people icons connected to a gear with a play button inside it, symbolizing teamwork and process automation.

UI Designer

TIMELINE
Blue triangle with a clock in the center

Three week sprint

TASKS

Client gut test, two style directions, moodboards, custom iconography, logo design, typeface pairing, shared library master, high fidelity prototype

Mobile app interface for EventChain Access displaying five features: Track, Organize, Scan, Search, and Flashlight. Each phone screen shows different functionalities related to event management and ticket scanning.
Collage showcasing branding and graphic design elements, including a logo, lorem ipsum text, color swatches, icons, graphics of stacked chairs with cups, a pie chart, and a digital interface mockup with financial transaction details.

Style directions

Mood

Safe and secure, but also playful and relaxed. Highlighting the “event” in Event Chain.

Colours

Corporate navy would contain splashes of raspberry pop to liven the blue, but also help with accessibility in creating more contrast. The use of a light sky-blue also helps spring forth a more joyous and expansive touch.

Shape

Oversized & obvious.

Voice

Reliable and efficient. Maybe even fun.. like a soda pop flavour you’ve longed to try.

Collage showcasing EventChain branding elements, color palettes, and typography with Hiragino Sans font, QR code, abstract art, neon lighting, and digital interfaces.

Mood


With more emphasis on the “chain” in Event Chain. The mood of this direction is very cool, both literally with the entirely cool-toned palette, and figuratively with the futuristic, digital, sleek and modern aesthetic. It is professional, but in a ‘Matrix’ sort of way. Safe, in a ‘bodyguard’ way.

Very Echo Dot home AI vibe.

Alexa, tell me about the movie “Ex Machina”.

Colours

The entirely cool-toned palette would have a light gradient in order to create some depth.

Shape

Rounded, smooth, neumorphic — using shadows to create a sense of realistic 3D buttons, and a light glow around slim and wiry iconography to imitate real electronics.

Voice

Trust, transparency, boldness, elegance, cool guy. 

Collage of a ticketing app interface with QR code scanning, maps, events calendar, and analytics graphs.